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Photoshoot Frenzy

April means Maui is buzzing with all the big brands in town to shoot their new gear with all their top names...

If you've ever wondered what the logistic are for arranging a photoshoot in Maui then you'd probably have to think again how hard it is to function in paradise, and herd a tribe of riders just frothing to get on the water and sail.

Starboard and Severne have 'The Man' in Ian Fox who manages to coordinate one of the biggest product lines going each year.

Starboard interviewd their man at their website on what's required to make it happen amongst the choppers, mast high surf and handfuls of beaches...

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