PATRIK AT GRAFIK 14
Zurich, March 2014. Together with the Zurich-based design agency Pikka, surfboard manufacturer PATRIK presents its brand and products at the renowned Swiss design exhibition Grafik 14.
High performance on water AND on land: PATRIK’s surprise appearance among exhibitors at the Swiss exhibition for graphic design and new media was a success! Bottom line after three exciting days: It was a great foray into foreign territory with many interested visitors and lots of positive feedback. For Patrik Diethelm (Patrik / Loft), shaper and co-founder of PATRIK, the exhibition marks another step towards building a strong brand, “With three original life-size boards on display, we managed to show the visitors that a piece of sports equipment may well be considered a design object.”
Important and impactful exhibition
With 125 exhibitors and 7500 visitors in three days, the Grafik14 has firmly established its standing as the largest and most important exhibition for graphic design and new media. The Swiss avant-garde with Amadeus Waltenspühl, Sam Oibler or Malif were joined by international stars such as Incubus frontman Brandon Boyd and German street art legends Can2, Boris Hoppek and Mark Gmehling, adding to the exhibition’s international aura. “It was the perfect occasion for us to present PATRIK surfboards instead of merely showing graphic design for graphic designers. A great example of approachable design that is usable and even surfable”, concludes Alex Strub, designer with Pikka and passionate surfer.