SWOX SURF PROTECTION

The PWA are delighted to unveil SWOX Surf Protection as our official sun protection partner

As windsurfers and water sports enthusiasts we are open to the sun’s harmful UV rays for prolonged periods of time. Exposure to these extreme outdoor conditions, whilst playing in the ocean, means it is essential to use the best sun protection on the market.

That’s where SWOX Surf Protection comes into play. The team at SWOX originates from a surfing background. They realised the importance of high quality sun protection and set about creating the ultimate Swiss made sun protection on the market, specifically designed for surfers and extreme outdoor sports enthusiasts. Together with the help of experienced medical researchers from Germany, Switzerland and Australia, accompanied by vital feedback from world-class professional athletes, SWOX were able to develop the products that are available for purchase now. Allowing you to enjoy your favorite sports, without having to worry about the potential detrimental affects from the sun. 

How does SWOX differ from regular sun protection?

Traditional sunscreens were never specifically designed for the extreme conditions experienced whilst windsurfing, whereas SWOX is. Most sun protection products don’t absorb properly, which can lead to problems such as the sunscreen running into your eyes and causing serious irritation. More concerning was the face that the sunscreen was never properly absorbed, leaving the skin at risk of direct exposure to the sun’s harmful UV rays after a short period of time. This can lead to sunburn, premature ageing of the skin or potentially everyone’s worst nightmare - skin cancer. 

To combat this and to keep you safe SWOX Surf Protection products combine both physical sun blockers, like titanium and zinc, with traditional UVA and UVB filters that can withstand hours whilst in the water. The addition of vitamin E to protect the skin from sun-induced free radicals, and pro-vitamin B5 to ensure it quickly absorbs and then stays put on your skin – no running off, no running into eyes, and no making your board slippery. And they took out all the bad stuff – no fragrances, no oils, no parabens, no allergens. 

Besides a lot of professional surfers, snowboarders and kiters, SWOX have been working directly with Robby Swift (JP / NeilPryde / Mystic / Maui Ultra Fins), Adam Lewis (Fanatic / North), Flo Jung (RRD / Gun Sails / Maui Ultra Fins) and Steffi Wahl (Patrik / Sailloft Hamburg) and supporting other PWA riders for more than three years. We are stoked to be involved in the world of professional windsurfing. Stay Gold!

To find out more about SWOX and to protect yourself with the best extreme sport sun protection in the business, please visit their website at swox.com.