Platinum Sponsors

News

F2's Leading Lady Karin Jaggi

World Speed Record Holder on F2 boards<br> Finian Maynard

03/13/2007 - created by Brian McDowell

F2 Brand In Brand New Hands

The Boards & More Group, an Airesis AG company of Switzerland, is selling its F2 brand to an investor led team headed by Gerald Pascher and Reinhard Hofbauer.

As of 1st June 2007, the Boards & More GmbH wil hand over its board-sport brand F2 (windsurf, snowboarding and apparel) to an investor team led by the Pascher and Hofbauer partnership.

F2, 100% owned by the Boards & More (Ion, F2, Fanatic, Mistral, North Kiteboarding, North Sails), and established in 1981, has managed in the last 3 years, under the lead of CEO and Brand Manager Boris Zwetkoff, to gain back its position as one of the key players in worldwide windsurfing and European snowboarding markets.

The apparel line, taken over from a licensee, also managed to more then double its turnover while being part of F2.

The decision to sell the brand was taken to reduce the competition within the windsurfing brand sector, and to focus on its core competence water-sports, with the remaining brands Fanatic, Ion, Mistral, North Kiteboarding and North Sails.

Reinhard Hofbauer, a former manager of various sports industry companies, shows decades of sporting goods experience, especially in the board sport area. He will take leadership starting June 1st, 2007.

His experience in the industry mixed with the know-how and attitude of a big part of the actual F2 employees, who’ll relocate to new headquarters in the Salzburg area of Austria, will ensure the further development of the brand.

Boards & More will still be responsible for the sales and delivery of the Spring/Summer apparel collection and the windsurfing business till May 31st 2007.

 

Latest News

Event Preview: Cold Hawaii ready for edition five as the elite of the wave sailing world prepare to descend

>>

Will Cold Hawaii see a new champion crowned for the fifth successive year?

>>
09/11/2014

TIME TO RETURN

It’s almost time to head back to Cold Hawaii, but before we do you can help make a massive difference

>>
09/10/2014

JOINING FORCES

MFC Fins & Naish Windsurfing together for the 2015 season

>>

Markus Rydberg aims to conquer the trials after a summer of training in the Canaries

>>

PWA Prints to Order

PWA Prints to Order