The latest transfer, in what is looking like a busy transfer season, involves Nico Prien (Starboard / NeilPryde), who has announced that he will be joining Starboard for 2021.
Just a few days ago, Nico Prien (Starboard / NeilPryde) announced on social media that he would part ways with board manufacturer JP Australia after 5 years of partnership.
His announcement was followed by the windsurfing scene responding with assumptions about joining various other brands and even rumours about him starting his own board brand. Prien later denied such assumptions, and a few days later went on to announce his new partner, Starboard Windsurfing, including a rather surprising move by the young 26 year old.
Nico Prien: “I’m ecstatic to not only ride Starboards from 2021 on, but also work on supporting the brand in the management aspect. Starboard being the only windsurfing company that genuinely and actively considers the environment in all their actions, is the perfect match for me. I’m thrilled to work closely with Svein Rasmussen and Tiesda You who both have shaped the windsurfing world in the last decades.“
Even though Prien, who has built himself a reputation with frequent and engaging videos around windsurfing on his YouTube Channel, will have a great deal of new tasks; nonetheless, he stays optimistic about taking part in competitions and publishing more videos. “Realistically this will probably mean that I’ll take part in competitions less compared to the previous years. Of course, I will still want to be the fittest and best version of myself and do well in certain competitions; being able to compete on Starboard’s iSonics and foil boards will help tremendously with that.
On the other hand, a lot of interesting new things will come my way with this move that I’m more than excited to document and share on YouTube.“
It’s still unclear what implications this move will have on the sail brand he will be on from now on.
How did it happen?
Since I’ve been digging into sustainable economics for a while, Starboard obviously has been on my radar. When Svein himself gave me a call to see whether I’m interested, it was clear quite quickly that this is the only logical step for me to take.
What will your tasks be?
Next to my activities as ambassador I will work in the Brand Management for Starboard. That means that I’ll be involved in the whole process from developing the product, up until the launch and everything that comes along with it, such as marketing.
What does that mean for competitions and your living situation?
I will spend a lot of time in Starboard’s Headquarters in Bangkok. My main hub will remain Germany and Europe though.
You can learn about Nico's move via his latest YouTube @ https://youtu.be/EMpCkaTwRGM